{
  "dataset": "Future Career School editorial career-target skill-emphasis model",
  "version": "October 2026",
  "provenance": "Future Career School editorial model",
  "purpose": "Directional comparison between a learner’s self-rating and the kinds of work commonly present in a broad career direction.",
  "limits": [
    "The 1–5 values are editorial emphasis bands, not hiring requirements, eligibility rules, salary data or a prediction of employability.",
    "Employers, roles and routes vary. A target gap must be checked against current job descriptions, course rules and supervised practice.",
    "The model has not been validated against hiring outcomes or a representative labour-market sample."
  ],
  "sourcePage": "https://futurecareerschool.com/services/assessments/skill-portfolio-tracker/",
  "owner": "Future Career School editorial team",
  "participantDataIncluded": false,
  "records": [
    {
      "id": "software",
      "name": "Software developer",
      "family": "Technology",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        4,
        3,
        5,
        3,
        3,
        1,
        1,
        5
      ],
      "firstProof": "Three projects on GitHub, one used by another person.",
      "firstMove": "Build one small project every week for a month."
    },
    {
      "id": "data",
      "name": "Data analyst",
      "family": "Technology",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        3,
        4,
        4,
        4,
        3,
        1,
        1,
        4
      ],
      "firstProof": "Two dashboards or analyses on real data with a written insight.",
      "firstMove": "Clean and chart a public data set and write what it shows."
    },
    {
      "id": "automation",
      "name": "Automation and no-code consultant",
      "family": "Technology",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        5,
        4,
        5,
        3,
        4,
        4,
        3,
        4,
        5
      ],
      "firstProof": "Three automations with time saved and one client reference.",
      "firstMove": "Automate one repeated task for yourself, then for one small business."
    },
    {
      "id": "digital-marketing",
      "name": "Digital marketer",
      "family": "Marketing and sales",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        5,
        2,
        4,
        1,
        5,
        3,
        5,
        3,
        5
      ],
      "firstProof": "A campaign report with numbers for a real page or business.",
      "firstMove": "Run a four-week content test and record every number."
    },
    {
      "id": "content",
      "name": "Content writer or creator",
      "family": "Marketing and sales",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        5,
        2,
        3,
        1,
        5,
        4,
        4,
        2,
        5
      ],
      "firstProof": "Ten published pieces and one that brought enquiries.",
      "firstMove": "Publish one piece a week on one topic for eight weeks."
    },
    {
      "id": "design",
      "name": "UI, UX or graphic designer",
      "family": "Creative",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        3,
        2,
        2,
        3,
        3,
        3,
        2,
        5
      ],
      "firstProof": "A portfolio of three case studies showing problem, process and result.",
      "firstMove": "Redesign one real screen or poster and explain each choice."
    },
    {
      "id": "founder",
      "name": "Small business owner or founder",
      "family": "Business",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        3,
        4,
        2,
        4,
        5,
        5,
        5,
        5
      ],
      "firstProof": "A first paying customer and a repeat customer.",
      "firstMove": "Offer one clear service to five people and record the answers."
    },
    {
      "id": "freelance",
      "name": "Freelancer in a craft skill",
      "family": "Business",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        3,
        4,
        2,
        5,
        4,
        4,
        4,
        5
      ],
      "firstProof": "A portfolio of three pieces and a testimonial.",
      "firstMove": "Do one task for a small business for a testimonial."
    },
    {
      "id": "sales",
      "name": "Sales or business development",
      "family": "Marketing and sales",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        1,
        3,
        1,
        4,
        5,
        4,
        5,
        3
      ],
      "firstProof": "An outreach log, a tested offer and a first closed sale.",
      "firstMove": "Send ten polite messages and log every reply."
    },
    {
      "id": "teaching",
      "name": "Teacher, trainer or coach",
      "family": "Education",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        5,
        2,
        3,
        1,
        4,
        5,
        3,
        2,
        4
      ],
      "firstProof": "A recorded session and written feedback from learners.",
      "firstMove": "Teach one topic to a small group and collect feedback."
    },
    {
      "id": "finance",
      "name": "Accounts and finance professional",
      "family": "Business",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        2,
        4,
        2,
        4,
        3,
        1,
        2,
        3
      ],
      "firstProof": "A clean model or report built for a real small business.",
      "firstMove": "Build a monthly accounts sheet for a shop or club."
    },
    {
      "id": "operations",
      "name": "Operations or project manager",
      "family": "Business",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        2,
        5,
        2,
        4,
        4,
        1,
        3,
        4
      ],
      "firstProof": "A process improved with before and after numbers.",
      "firstMove": "Map one process and remove one step with a measurable gain."
    },
    {
      "id": "media",
      "name": "Journalist or media professional",
      "family": "Media",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        2,
        3,
        1,
        5,
        5,
        4,
        2,
        5
      ],
      "firstProof": "A portfolio of published stories or videos.",
      "firstMove": "Publish one reported piece with sources."
    },
    {
      "id": "engineer",
      "name": "Core engineer",
      "family": "Engineering",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        3,
        3,
        3,
        4,
        3,
        1,
        2,
        4
      ],
      "firstProof": "A project report, a prototype and a working demo.",
      "firstMove": "Build one working prototype and document it."
    },
    {
      "id": "hr",
      "name": "HR and people operations",
      "family": "Business",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        1,
        3,
        1,
        4,
        5,
        2,
        3,
        3
      ],
      "firstProof": "A process document and a small hiring or training project.",
      "firstMove": "Design a simple onboarding checklist and test it with one team."
    },
    {
      "id": "customer",
      "name": "Customer success or support",
      "family": "Business",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        1,
        4,
        1,
        5,
        5,
        2,
        3,
        3
      ],
      "firstProof": "A knowledge-base article set and a measured improvement in replies.",
      "firstMove": "Write five help articles for a real product."
    },
    {
      "id": "health",
      "name": "Healthcare professional",
      "family": "Healthcare",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        3,
        1,
        2,
        1,
        4,
        5,
        1,
        2,
        3
      ],
      "firstProof": "A record of supervised practice, certificates and patient communication training.",
      "firstMove": "Practise explaining one procedure in simple English."
    },
    {
      "id": "government",
      "name": "Government and civil service roles",
      "family": "Public sector",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        1,
        2,
        1,
        5,
        5,
        1,
        1,
        3
      ],
      "firstProof": "Mock tests, answer writing and a skill to fall back on.",
      "firstMove": "Write one answer a day and keep a parallel skill running."
    },
    {
      "id": "law",
      "name": "Lawyer or legal professional",
      "family": "Law",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        4,
        1,
        2,
        1,
        5,
        5,
        2,
        3,
        4
      ],
      "firstProof": "Writing samples, moot or internship work and a clear specialisation.",
      "firstMove": "Write a two-page summary of a real judgment."
    },
    {
      "id": "research",
      "name": "Researcher or scientist",
      "family": "Science",
      "skillKeys": [
        "ai_use",
        "ai_build",
        "automate",
        "code",
        "english_write",
        "english_speak",
        "marketing",
        "sales",
        "proof"
      ],
      "skillEmphasis": [
        5,
        3,
        3,
        4,
        5,
        4,
        1,
        1,
        4
      ],
      "firstProof": "A short research note, a data analysis and a presentation.",
      "firstMove": "Replicate one small published result and write it up."
    }
  ]
}