# Editorial model: directional skill-emphasis bands; not hiring requirements or labour-market data.
# Version: October 2026
"id","name","family","skill_keys","skill_emphasis_1_to_5","first_proof","first_move"
"software","Software developer","Technology","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 4; 3; 5; 3; 3; 1; 1; 5","Three projects on GitHub, one used by another person.","Build one small project every week for a month."
"data","Data analyst","Technology","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 3; 4; 4; 4; 3; 1; 1; 4","Two dashboards or analyses on real data with a written insight.","Clean and chart a public data set and write what it shows."
"automation","Automation and no-code consultant","Technology","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","5; 4; 5; 3; 4; 4; 3; 4; 5","Three automations with time saved and one client reference.","Automate one repeated task for yourself, then for one small business."
"digital-marketing","Digital marketer","Marketing and sales","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","5; 2; 4; 1; 5; 3; 5; 3; 5","A campaign report with numbers for a real page or business.","Run a four-week content test and record every number."
"content","Content writer or creator","Marketing and sales","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","5; 2; 3; 1; 5; 4; 4; 2; 5","Ten published pieces and one that brought enquiries.","Publish one piece a week on one topic for eight weeks."
"design","UI, UX or graphic designer","Creative","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 3; 2; 2; 3; 3; 3; 2; 5","A portfolio of three case studies showing problem, process and result.","Redesign one real screen or poster and explain each choice."
"founder","Small business owner or founder","Business","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 3; 4; 2; 4; 5; 5; 5; 5","A first paying customer and a repeat customer.","Offer one clear service to five people and record the answers."
"freelance","Freelancer in a craft skill","Business","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 3; 4; 2; 5; 4; 4; 4; 5","A portfolio of three pieces and a testimonial.","Do one task for a small business for a testimonial."
"sales","Sales or business development","Marketing and sales","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 1; 3; 1; 4; 5; 4; 5; 3","An outreach log, a tested offer and a first closed sale.","Send ten polite messages and log every reply."
"teaching","Teacher, trainer or coach","Education","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","5; 2; 3; 1; 4; 5; 3; 2; 4","A recorded session and written feedback from learners.","Teach one topic to a small group and collect feedback."
"finance","Accounts and finance professional","Business","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 2; 4; 2; 4; 3; 1; 2; 3","A clean model or report built for a real small business.","Build a monthly accounts sheet for a shop or club."
"operations","Operations or project manager","Business","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 2; 5; 2; 4; 4; 1; 3; 4","A process improved with before and after numbers.","Map one process and remove one step with a measurable gain."
"media","Journalist or media professional","Media","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 2; 3; 1; 5; 5; 4; 2; 5","A portfolio of published stories or videos.","Publish one reported piece with sources."
"engineer","Core engineer","Engineering","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 3; 3; 3; 4; 3; 1; 2; 4","A project report, a prototype and a working demo.","Build one working prototype and document it."
"hr","HR and people operations","Business","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 1; 3; 1; 4; 5; 2; 3; 3","A process document and a small hiring or training project.","Design a simple onboarding checklist and test it with one team."
"customer","Customer success or support","Business","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 1; 4; 1; 5; 5; 2; 3; 3","A knowledge-base article set and a measured improvement in replies.","Write five help articles for a real product."
"health","Healthcare professional","Healthcare","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","3; 1; 2; 1; 4; 5; 1; 2; 3","A record of supervised practice, certificates and patient communication training.","Practise explaining one procedure in simple English."
"government","Government and civil service roles","Public sector","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 1; 2; 1; 5; 5; 1; 1; 3","Mock tests, answer writing and a skill to fall back on.","Write one answer a day and keep a parallel skill running."
"law","Lawyer or legal professional","Law","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","4; 1; 2; 1; 5; 5; 2; 3; 4","Writing samples, moot or internship work and a clear specialisation.","Write a two-page summary of a real judgment."
"research","Researcher or scientist","Science","ai_use; ai_build; automate; code; english_write; english_speak; marketing; sales; proof","5; 3; 3; 4; 5; 4; 1; 1; 4","A short research note, a data analysis and a presentation.","Replicate one small published result and write it up."